Opinion

Recently, I learned about Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) framework. That’s the one that determines whether your content is worthy of showing up on search results or if it gets yeeted into the void of page two or beyond....

A couple of weeks ago, I put out this tweet.

At the beginning of COVID, I lost my job. It was hard, but I navigated through it with what seemed like most people around me and then landed another job. At the beginning of 2023, I was laid off. The...

In April 2020, in the midst of the pandemic, I started having virtual coffees. It started as once-a-week sessions where we talked about the pandemic and our lives, and being laid off, and homebirths, and having kids at home, and...

Virtual Coffee has been through a progression of announcements about who we are and what we do. And we’re very thankful for the people who have shared when we get it wrong. One of the times we’ve gotten it wrong...

I’ve been spending a lot of time engaging with different types of communities, taking to community builders, learning more about community building, and organically growing a couple of communities. And one of the takeaways I have from these experiences is...

Over the last almost two years, as Virtual Coffee has formed, evolved, and solidified, I’ve spent time writing down the approach I’ve taken to community and my thoughts on what makes a community. There’s a lot of talk about metrics...