Last week, I was chatting with a Developer Advocate at Gitbook, and he asked me what metrics we looked at for docs at OpenSauced. The honest answer is that we didn’t have KPIs or OKRs or metrics that determined our...
A collection of 7 posts
Content Creation
Last week, I wrote about Content Developers Love, and it’s natural to follow that with some of the places where developer content goes wrong. It’s usually not one thing that causes documentation to go wrong; it can be death by...
At the end of last year, my brothers and I wrote our first novel together (The Battle for Christmas: Reign of the Nutcrackers). That experience inspired us to continue writing together, starting with a monthly newsletter with short stories. At...
Over the past couple of years, I’ve been in the middle of conversations about whether or not DevRel belongs in marketing. At the end of the day, I don’t know that it matters if you understand developers. One of the...
It started with an air mattress on the floor of a San Francisco apartment.
I’ve been thinking a lot about how storytelling sometimes gets lost or becomes an afterthought when we’re consumed by data, specifications, or writing content with AI. But in reality, it’s one of the most powerful tools we have, especially now....
Recently, I learned about Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) framework. That’s the one that determines whether your content is worthy of showing up on search results or if it gets yeeted into the void of page two or beyond....